Struggling with stubborn greys?
We’ve got you covered! 

Our 27 vol developer is specifically formulated to cover colour-resistant greys.

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What are stubborn greys?

Stubborn greys don’t fully absorb permanent colour (using a regular 20 vol developer). 

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ASK A COLOURISTFIND YOUR PERFECT SHADE

Cover your stubborn greys, without the itch! 

It can lift the tightly packed outer cuticle layer of stubborn greys, allowing the colour to be deposited permanently within the hair giving you complete grey coverage. 

Hypoallergenic and suitable for sensitive skin 

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5 reasons why you’ll love The Shade

Customise your colour kit - Select from 36 intermixable colours and 3 different developers

1.

2.

Choose your coverage and achieve either semi-permanent or permanent grey coverage

3.

Enjoy an itch-free colouring experience, with hypoallergenic colour which is suitable for 4. sensitive skin (free from PPD, ammonia, phthalates and parabens).

4.

Get personalized advice from a colourist, 7 days a week

5.

Enjoy great discounts and offers on our range of hair colour, care and growth products.

What our customers are saying

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4.53 Average

1704 Reviews

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Frequently Asked Questions

Excellent

1704 Reviews

4.53 Average

I have sensitive skin. Will your colours irritate my scalp?

The Shade’s colour formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective colour formulas won’t leave you with a sore, itchy scalp. Our colour range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our colour range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.

Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colours and fragrances.

All our products are vegan and cruelty-free.

Can someone help me with my colour?

Absolutely! Our colourists are available 7 days a week. You can contact a colourist here

Can I customize my colour?

Are you looking for a colour which is between two colour levels, or which has just a hint of cool or warm tones? Our Duo Colour Kit include everything you need to blend two colours together to create a customized colour result which works for you. Duo colour blends let you achieve a colour between two colour levels, or which has softer half-strength cool or warm tones. If you prefer a bright, vivid colour finish, blending two warm colours will let you create a rich, vibrant colour result.

Blending colours can help correct and balance some unwanted colour results too. For example, if you have some greys and prefer to see warm tones in your colour, you will achieve a more consistent colour results over greys if you colour with a blend of a neutral colour and a warm colour. Grey hair lacks all pigments and a warm colour alone can leave a lighter and brighter finish over greys (as greys lack all pigments which help fill and anchor a colour).

We recommend blending colour which are on the same or on adjacent colour levels, eg, a level 4 + level 5 colour.

We are available to provide personalised colour recommendations, so please get in touch with our colourists for assistance with your colour selection.

Can you tell me more about your ingredients?

All our products are hypoallergenic and suitable for sensitive skin. Our colour range is free from ammonia, PPD, titanium dioxide, parabens and phthalates and gluten. 99.5% of the ingredients in our hair care range are of natural origin, and all hair care products are free from sulfates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, and DEA. All our products are cruelty-free and free from animal products. For a list of all ingredients, please click here

Blend with any of our 36 gorgeous hypoallergenic colours. 

Why do I have stubborn greys? 

Along with the loss of natural pigments, grey hair undergoes structural changes. The outer cuticle layer of grey hair can become thicker and more tightly packed, which blocks colour absorption. 

Our 27 vol developer is specifically formulated to cover colour-resistant greys.

Free from ammonia, PPD, sulphates, silicones, mineral oil & parabens 

Includes meadowseed oil deeply moisturises and reduces frizz 

100% vegan & cruelty-free

Made in Italy