Stubborn greys don’t fully absorb permanent colour (using a regular 20 vol developer).
It can lift the tightly packed outer cuticle layer of stubborn greys, allowing the colour to be deposited permanently within the hair giving you complete grey coverage.
Hypoallergenic and suitable for sensitive skin
Customise your colour kit - Select from 36 intermixable colours and 3 different developers
Choose your coverage and achieve either semi-permanent or permanent grey coverage
Enjoy an itch-free colouring experience, with hypoallergenic colour which is suitable for 4. sensitive skin (free from PPD, ammonia, phthalates and parabens).
Get personalized advice from a colourist, 7 days a week
Enjoy great discounts and offers on our range of hair colour, care and growth products.
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*Terms & Conditions
The Shade’s colour formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective colour formulas won’t leave you with a sore, itchy scalp. Our colour range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our colour range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.
Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colours and fragrances.
All our products are vegan and cruelty-free.
Absolutely! Our colourists are available 7 days a week. You can contact a colourist here
Are you looking for a colour which is between two colour levels, or which has just a hint of cool or warm tones? Our Duo Colour Kit include everything you need to blend two colours together to create a customized colour result which works for you. Duo colour blends let you achieve a colour between two colour levels, or which has softer half-strength cool or warm tones. If you prefer a bright, vivid colour finish, blending two warm colours will let you create a rich, vibrant colour result.
Blending colours can help correct and balance some unwanted colour results too. For example, if you have some greys and prefer to see warm tones in your colour, you will achieve a more consistent colour results over greys if you colour with a blend of a neutral colour and a warm colour. Grey hair lacks all pigments and a warm colour alone can leave a lighter and brighter finish over greys (as greys lack all pigments which help fill and anchor a colour).
We recommend blending colour which are on the same or on adjacent colour levels, eg, a level 4 + level 5 colour.
We are available to provide personalised colour recommendations, so please get in touch with our colourists for assistance with your colour selection.
All our products are hypoallergenic and suitable for sensitive skin. Our colour range is free from ammonia, PPD, titanium dioxide, parabens and phthalates and gluten. 99.5% of the ingredients in our hair care range are of natural origin, and all hair care products are free from sulfates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, and DEA. All our products are cruelty-free and free from animal products. For a list of all ingredients, please click here
Free Shipping over $70 (Within Australia)
AFTERPAY AVAILABLE
FREE GIFT WHEN SIGN UP FOR A MEMBERSHIP
INTERNATIONAL SHIPPING AVAILABLE!
I couldn't have asked for better service all around from The Shade. Everything was so easy from making my order to receiving it in the post. I now finally have full coverage of all of my stubborn Gray roots. I am now a very happy Subscriber. 😊
Natalie C.
The website is user-friendly and the product is wonderful. The colour at my hairdresser was not covering my stubborn grey hair but the colour from The Shade does a much better job and is a 5th of the price. I will not be going back to the hairdresser.
Suzanna G.
The colour is lovely, very easy to use and has a pleasant smell. I have very stubborn grays and the colour and covered them all.
Brigette B.
The colour is lovely, very easy to use and has a pleasant smell. I have very stubborn grays and the colour and covered them all.
Brigette B.
The website is user-friendly and the product is wonderful. The colour at my hairdresser was not covering my stubborn grey hair but the colour from The Shade does a much better job and is a 5th of the price. I will not be going back to the hairdresser.
Suzanna G.
I couldn't have asked for better service all around from The Shade. Everything was so easy from making my order to receiving it in the post. I now finally have full coverage of all of my stubborn Gray roots. I am now a very happy Subscriber. 😊
Natalie C.
Along with the loss of natural pigments, grey hair undergoes structural changes. The outer cuticle layer of grey hair can become thicker and more tightly packed, which blocks colour absorption.
Our 27 vol developer is specifically formulated to cover colour-resistant greys.
Free from ammonia, PPD, sulphates, silicones, mineral oil & parabens
Includes meadowseed oil deeply moisturises and reduces frizz
100% vegan & cruelty-free
Made in Italy